Account Executive, Adfactors PR
New Delhi, April 2014 - February 2016
Key Responsibilities:
• Understanding client’s communication needs and translating them into strategic and tactical PR Plans
• Event Management – Press Conferences, Quarterly Result announcements, HR Conclaves, , Product Launches, Media Round Tables
• Developing and strengthening media relations across sectors, effectively engaging with journalists keeping in mind the interests of my clientele
• Content creation – Authored Articles, Interviews, Quotes for CEOs/CXOs, Press Releases/Pitch Notes; Identify News Pegs and explore story opportunities on relevant sector trends
Clients Handled - Schneider Electric India, Motherson Sumi Systems, Isolux Corsan and Lanco Infrastructure